unit 2

How could tesco manage information on customer purchase

Tesco manages information

by collecting customers data and  putting them on database, They also offer customers club cards whereby they give each individual an account in other to enable them  identify each customer and deal with them as an individual. customer get deals.

 Tesco keeps information of each customer to know their preferred preference whereby it enabled customers most especially people that shop online to know their preference and enable them to shop easier when next they shop and also when they sign in to shop its brings out their preference so they don’t have to waist too much time online. They also use it as a means of keeping InTouch with their customers either By emailing and sending post to customers

It also enable customer to shop easily in their sisters company or any company they liase with by transmitting information. E.g. Tesco direct, f&f store.

Tesco can also improve on their delivery and stock by manipulating and storing information to improve on their services. It can also help them to analyse the trends. So to be able to put in stock what customers actually buys.